The platform has gained attention for hosting in-game music videos, such as the 2008 Coachella Valley Music and Arts Festival, Arcade Fire’s “We Want More,” and Macklemore and Ryan Lewis’ “Downtown.” The platform is used for real-world events, such as the 2014 Streamy Awards, the 2017 Streamy Awards, and the 2018 Streamy Awards.

The platform has been used as a promotional tool for its game developers, such as EA for EA Sports Active and Blizzard for World of Warcraft. Roblox is known for its massively multiplayer online role-playing games and sandbox games, such as Serious Sam 3: BFE, The Sims Online, The Simpsons, and Roblox, and also has a gamification element to these games. Although Roblox has received generally positive reviews from critics, it has faced criticism for its moderation, microtransactions, and exploitative practices directed toward children. As of August 2020, Roblox had over 164 million monthly active users, including more than half of all American children under 16. Roblox is free to play, with in-game purchases available through a virtual currency called Robux. Roblox began to grow rapidly in the second half of the 2010s, and this growth has been accelerated by the COVID-19 pandemic. For most of Roblox’s history, it was relatively small, both as a platform and a company.

Created by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple genres coded in the programming language Lua. Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program games and play games created by other users.

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